Master of Analytics (Marketing) (Online)


2 years


12 courses

Study intakes

January, March, May, July, September and October

Study mode

100% Online

Program code


What you will study

The Master of Analytics (Marketing) program encompasses 12 online courses - eight core analytics courses, three marketing analytics electives, and a capstone project.

There is also the option to study marketing analytics electives as part of the Graduate Certificate in Analytics and Graduate Diploma in Analytics, which combined – and with the addition of the electives and capstone course – create the masters program.

To find out more about each course download the program guide.

Head to our Master of Analytics page to learn more about the program.  

Master of Analytics




Introductory Data Analysis is a prerequisite for those interested in choosing:

  • Predictive Analytics
  • Data Visualisation & Communication
  • Financial Modelling
  • Decision Making for Analytics
  • Managing Customer Analytics
  • Foundations of Marketing Analytics

Principles of Programming is the prerequisite for Big Data Management

The UNSW Online experience

We are here to support you, every step of the way, to graduate from one of the world’s leading universities. Our online learning environment has been designed to seamlessly fit into your already busy schedule and you’ll be able to access course resources on any device, at any time. 

Our academics are some of the best in the world and even though you’re studying online, you can expect your learning experience to be of the same high standard as that of our on-campus students. 

Throughout your study journey, you will be able to turn to your Student Success Advisor, who is committed to assisting you from enrolment through to graduation. They are on hand for all non-academic queries by phone or email.




Core courses
  • Principles of Programming
  • Introductory Data Analysis
  • Analytics and Business
  • Managing People, Analytics and Change
  • Big Data Management
  • Data Visualisation and Communication
  • Predictive Analytics
  • Data and Ethics
  • Social Media & Digital Analytics
  • Foundation of Marketing Analytics
  • Managing Customer Analytics
  • Capstone: Marketing Analytics


Capstone Course
  • Capstone: Marketing Analytics (Marketing Analytics Specialisation)
  • Capstone: General Analytics

Entry requirements

General admission requirements

To be eligible for the Master of Analytics you must have:

Enquire now


Entry via nested qualification

Articulation pathways exist from the Graduate Certificate program if the student completes this program with a minimum WAM of 65. 


Related program

Prefer to unlock your potential with practical and contemporary business management skills? Perhaps the Master of Management is for you.

If you're more interested in the financial applications of technology and programming - learn more about our Master of Financial Technology.

Management Financial Technology