Master of Analytics (Marketing) (Online)


As little as 2 years


12 courses

Study intakes

January, March, May, July, September and October

Study mode

100% Online

Program code


Completion time dependent on individual study path, RPL, leave and course availability. Please speak to a Student Advisor for more information.

What you will study

The Master of Analytics (Marketing) program encompasses 12 online courses - eight core analytics courses, three marketing analytics electives, and a capstone project.

There is also the option to study marketing analytics electives as part of the Graduate Certificate in Analytics and Graduate Diploma in Analytics, which combined – and with the addition of the electives and capstone course – create the masters program.

To find out more about each course download the program guide.

Head to our Master of Analytics page to learn more about the program.  

Master of Analytics




Career pathways 

Want to make an impact on marketing strategy and your career? Whether you're looking to upskill or switch to the marketing side of operations, the online Master of Analytics (Marketing) specialisation has you covered.  

Download your program guide to find out more about how the Master of Analytics (Marketing specialisation) can help you deliver data-driven insights for marketing solutions in any industry. 

Download guide



Diverse and rewarding careers await Master of Analytics (Marketing) graduates. Roles may include:



Introductory Data Analysis is a prerequisite for those interested in choosing:

  • Predictive Analytics
  • Data Visualisation & Communication
  • Financial Modelling
  • Decision Making for Analytics
  • Managing Customer Analytics
  • Foundations of Marketing Analytics

Principles of Programming is the prerequisite for Big Data Management

The UNSW Online experience

We are here to support you, every step of the way, to graduate from one of the world’s leading universities. Our online learning environment has been designed to seamlessly fit into your already busy schedule and you’ll be able to access course resources on any device, at any time.

Our academics are some of the best in the world and, even though you’re studying online, you can expect your learning experience to be the same high standard as that of our on-campus students.

Throughout your study journey, you will be able to turn to your Student Success Advisor, who is committed to assisting you from enrolment through to graduation. They are on-hand for all non-academic queries by phone or email.

You will also have access to Career Success – a curated, self-paced module that provides a framework for thinking about, and taking action to implement, an effective career plan. Through Career Success, you will have access to tools like Career AI (powered by VMock) and CaseCoach, and guides on crafting the perfect LinkedIn profile, resume, and cover letter.




Core courses
  • Principles of Programming
  • Introductory Data Analysis
  • Analytics and Business
  • Managing People, Analytics and Change
  • Big Data Management
  • Data Visualisation and Communication
  • Predictive Analytics
  • Data and Ethics
  • Social Media & Digital Analytics
  • Foundation of Marketing Analytics
  • Managing Customer Analytics
  • Capstone: Marketing Analytics



Capstone Course
  • Capstone: Marketing Analytics (Marketing Analytics Specialisation)
  • Capstone: General Analytics

Entry requirements

General admission requirements

To be eligible for the Master of Analytics you must have:

Enquire now


Entry via nested qualification

Articulation pathways exist from the Graduate Certificate program if the student completes this program with a minimum WAM of 65. 


Related program

Prefer to unlock your potential with practical and contemporary business management skills? Perhaps the Master of Management is for you.

If you're more interested in the financial applications of technology and programming - learn more about our Master of Financial Technology.

Management Financial Technology

Frequently asked questions
Is marketing analytics a good career option?

With organisations accessing large amounts of data daily, skilled and qualified marketing analytics experts are in high demand. Businesses want to emphasise data-driven decision making and establish innovative digital marketing solutions to give them a competitive edge.

The online Master of Analytics (Marekting Specilisation) will equip you with the relevant and applied skills employers want, opening endless career opportunities across industries for existing and future roles.

Learn more about the future of marketing analytics.

What jobs can I get with the online Master of Analytics (Marketing Specilisation) at UNSW?

The online Master of Analytics (Marketing Specilisation) at UNSW has been designed to ensure graduates can confidently apply highly technical and strategic influencing skills. The program prepares you for data analytics opportunities across a myriad of industries for existing and future roles. Job roles can include:

  • Analytics Manager
  • Business Analyst
  • Business Intelligence Analyst
  • Communication Manager
  • Digital Marketing Manager
  • Marketing Consultant
  • Market Researcher
  • Marketing Analytics Specialist
  • Marketing Manager
  • Project Manager
  • Quantitative Analyst
  • Social Media and Digital Marketing Analyst
What is the online Master of Analytics (Marketing Specilisation) at UNSW?

The online Master of Analytics (Marketing specialisation) is designed to equip students with the comprehensive and technical skills they need to meet data-driven marketing industry needs, allowing students to fast-track to a rewarding career.

Students will learn to identify and utilise advanced analytical tools to navigate data-rich environments and critically review the consumer lifecycle to deliver data-driven insights for digital marketing solutions. You will develop the skills to communicate the business value of customer data clearly and effectively, while also gaining applicable marketing analytics experience, instantly adding value to your career.

Furthermore, you will gain the knowledge and skills to identify target consumer needs, control customer relationship management and explore the impact of digital technology on customer acquisition and retention.

This program is suitable for a range of business professionals from Reliability and Improvement Analysts to Insights and Research Analysts, as well as Marketing Managers, Campaign Managers and Digital Marketing Specialists. It is for those who wish to upskill to successfully provide data-driven insights to overcome digital marketing challenges.

Can I study the online Master of Analytics (Marketing Specilisation) at UNSW without a bachelor's degree?

If you are looking to upskill in marketing analytics and do not have a recognised bachelor’s degree (or equivalent qualification), you can enter the Master of Analytics (Marketing Specilisation) via an articulation pathway from the Graduate Certificate in Analytics. Upon successful completion of the Graduate Certificate with a minimum WAM of 65, students will be eligible to articulate to the Graduate Diploma of Analytics or the Master of Analytics (Marketing Specilisation) with full credit for the courses completed as part of the Graduate Certificate.

Applicants for the Graduate Certificate in Analytics who do not have an undergraduate degree are required to have a minimum of 3 years relevant* or professional experience in analytics, clerical, or administrative work in a commercial, not-for-profit, or public service organisation or other analytics-related positions.

*Relevant experience includes being responsible for tasks that are non-routine, unstructured or semi-structured, engaging in problem-solving activities. It can include experience of managing a small team, being a team leader, managing a project or being responsible for the management and allocation of resources. Alternatively, engaging in a professional role over a period of time is relevant experience.

How long does it take to complete the online Master of Analytics (Marketing Specilisation) at UNSW?

Study anywhere at any time and graduate with a Master of Analytics (Marketing Specialisation) in as little as two years without taking time out of the workforce. The immersive educational experience has been crafted to align with the motivations and experiences of the busy working professional.

You can shape your studies to fit in with your career and lifestyle, studying one course at a time, increasing your employability and instantly adding value to your career and organisation.

What type of commitment is required for each week?

UNSW Online advises a minimum of 15-20 hours of study per week for the Master of Analytics (Marketing Specialisation). The study mode is 100% online so there are no on-campus requirements.

Discover tips on how to maximise your study.

What is the maximum Recognition of Prior Learning (RPL) for the Master of Analytics (Marketing Specilisation) and how do I know if I am eligible?

Your previous studies can be acknowledged as credit towards your online postgraduate studies provided that they meet relevant course requirements. If you are eligible for admission and you have undertaken previous studies at another institution, you may be eligible to apply for Recognition of Prior Learning (RPL).

Students can apply for RPL during the program application process and must ensure all relevant supporting documents are submitted for assessment if requested by Admissions, including course outlines from the same year they completed the relevant course/s as content may change over time. Courses successfully completed within the past ten years can be used for credit transfer within a program as provided within the program rules and the University rules on credit.

If completed similar courses in previous undergraduate study, Master of Analytics (Marketing Specialisation) students can claim up to 4 courses (24 units of credit) of RPL advanced standing. If students have completed postgraduate studies in addition to completed undergraduate studies, they can claim a maximum of 6 courses (36 units of credit) of RPL advanced standing for the Master of Analytics (Marketing Specilisation) program.

Find out more about RPL and credit transfer at UNSW. Speak with a Student Enrolment Advisor to learn more about additional requirements and to receive guidance around the RPL process.