What is descriptive analytics?
Until we clearly understand past patterns and trends, how can we possibly predict what might happen in the future? Descriptive analytics holds the key.
What maths does a data scientist need to know?
One of the main things that could discourage potential data scientists from entering the field is the level of maths required. Here's what you need to know.
What does a Chief Data Scientist do?
In an ever-evolving industry of data science, new career pathways are emerging too.
Can a business analyst become a data scientist?
For business analysts, data science stands out as a profession that is complementary to their existing role.
Women in Data Science
A Q&A with Data Scientist Felicity Splatt: how she has chosen to make a difference rather than simply accept the status quo.
How to start a career in Data Science
Data science is a fast-growing profession that is making an enormous impact on every corner of the economy. But how do you start a career in this industry?
How data science is transforming the way we talk to computers
User Interface (UI) design has long been a priority for the computing industry, however, until relatively recently, the evolution was limited to a computer's mouse clicks,
Measuring feelings: the power of sentiment analysis
Sentiment analysis can give data scientists and analysts deeper insight into public attitudes towards a brand, product, organisation or event.
