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Data analyst vs business analyst: What’s the difference?
September 6th, 2023Those who choose to boost their careers by earning a Master of Analytics are often from or heading into the data analytics or business analytics…
Top 5 data visualisation tools
May 17th, 2022Big data can be an important tool for business. When it’s properly harnessed, it can provide insights that can lead to smarter growth and stability strategies. However, big data is only effective…
The future of marketing analytics
September 8th, 2021While the coronavirus pandemic appeared to bring all that we know and love to a grinding halt, it had the opposite effect on data collection. As more and more of us pivoted to online solutions for…
Decision trees, machine learning and AI for business analytics
July 27th, 2020For better or worse, Artificial Intelligence (AI) is here to stay. Algorithms are gathering and processing information about us all the time from our taste in clothes and music to spending habits…
AI answers existential questions
June 25th, 2020Artificial intelligence can struggle with abstraction. The tools we depend on daily display a masterly command of details, but a shakier grasp of existential matters. Ask Alexa for a recipe, and…
Media sentiment analysis on major tech companies
June 3rd, 2020Google, Facebook, Apple and a host of other tech companies have come to dictate modern life. Whether we're shopping for groceries, posting pictures of our friends, or sharing financial data with a…