Please select a field which you have completed your bachelor.
Under 8 months
4 courses
Jan, Mar, May, Jul, Sep, Oct
100% Online
7450
Completion time dependent on individual study path, recognition of prior learning (RPL), leave and course availability. Please speak to a Student Advisor for more information.
What you will study
The Graduate Certificate in Marketing Analytics at UNSW comprises four online courses. Customise your path with electives in Predictive Analytics, Customer Insights, or Digital Marketing Strategies. Gain hands-on experience with statistical methods, advanced tools, and data-driven decision-making. Master CRM data analysis, social media insights, and digital campaign optimisation. This program offers a flexible, 100% online environment that allows you to balance work and study. With an accelerated format and personalised support, you can quickly acquire and apply new skills, making it ideal for busy professionals seeking to advance their marketing expertise.
To find out more about each course download the program guide.
Career pathways
The online Graduate Certificate in Marketing Analytics from UNSW is designed for professionals aiming to leverage data and enhance their expertise in marketing analytics tools and techniques. Download the program guide to discover how this certificate will equip you with essential skills to tackle business challenges and advance your career in marketing analytics.
Studying the online Graduate Certificate in Marketing Analytics from UNSW will give you the skills to pursue roles such as:
Introductory Data Analysis (IDA)
The UNSW Online experience
We are here to support you, every step of the way, to graduate from one of the world’s leading universities. Our online learning environment has been designed to seamlessly fit into your already busy schedule and you’ll be able to access course resources on any device, at any time.
Our academics are some of the best in the world and, even though you’re studying online, you can expect your learning experience to be the same high standard as that of our on-campus students.
Throughout your study journey, you will be able to turn to your Student Success Advisor, who is committed to assisting you from enrolment through to graduation. They are on-hand for all non-academic queries by phone or email.
You will also have access to Career Success – a curated, self-paced module that provides a framework for thinking about, and taking action to implement, an effective career plan. Through Career Success, you will have access to tools like Career AI (powered by VMock) and CaseCoach, and guides on crafting the perfect LinkedIn profile, resume, and cover letter.
- Social Media & Digital Analytics
- Foundations of Marketing Analytics (IDA prerequisite)
- Managing Customer Analytics (IDA prerequisite)
- Managing People, Analytics and Change
- Analytics and Business
- Data and Ethics
- Principles of Programming
- Predictive Analytics (IDA prerequisite)
- Database Management
- Data Visualisation & Communication
Entry requirements
General admission requirements
To be eligible for the Graduate Certificate in Marketing Analytics, you must have:
- A recognised undergraduate degree (or equivalent) or a higher degree in any discipline.
OR
- A minimum of 3 years’ relevant or professional experience in analytics, marketing, clerical or administrative work in commercial, non-for-profit or public service organisation or other analytics or marketing related positions.
Progression to a Master
Articulation pathways exist to the Graduate Diploma in Analytics and Master of Analytics (General or Marketing specialisation) if you complete this program with a minimum Weighted Average Mark (WAM) of 65.
* Please note, students applying for Graduate Certificate programs are not eligible for credit transfer.
Related program
Are you looking for a broader analytics skill set? Perhaps the Graduate Certificate in Analytics is for you. Graduate Certificate in Analytics.
If you’re wanting to go deeper into machine learning and programming, get started with the Graduate Certificate in Data Science
Graduate Certificate in Analytics
Graduate Certificate in Data Science
